CHILDREN'S CANCER FOUNDATION
Tiny shoes, big impact.
At Duckies, we’ve always believed in doing more than just making shoes. We believe in making a difference. And now, after over a year in the making, we’re proud to launch our biggest and most meaningful project to date — a collaboration with the Children’s Cancer Foundation.
This idea began with a simple email. Our team reached out to the Foundation with a pitch: a limited-edition Duckies shoe where 100% of the proceeds would go directly to supporting children and families affected by cancer. The Foundation immediately understood the heart behind the concept — and from that point on, we worked side-by-side to bring the project to life.
Over the last 12 months, our teams collaborated closely on everything from product design and messaging, to launch planning and storytelling. The result is a special edition shoe that’s playful, bold, and meaningful — a symbol of resilience, hope, and care.
The Children’s Cancer Foundation is a powerhouse in the fight against childhood cancer. Their mission is clear: to support families through the toughest time of their lives, fund world-class research, and help develop better, more effective treatments for young patients. Every dollar they receive is put to work supporting real people in real need — from funding clinical trials and hospital-based programs, to providing practical and emotional support for families navigating a cancer diagnosis.
On launch day, we sold 100 pairs within 24 hours — a powerful show of support from our Duckies community. Every cent from those sales is donated directly to the Foundation. That means every pair of shoes is helping fund better outcomes for kids facing cancer and offering vital support for their families.
This project is more than a product drop. It’s a reflection of what we stand for; compassion, community, and commitment to doing good wherever we can. We’re incredibly proud to be aligned with an organisation as impactful as the Children’s Cancer Foundation, and even more proud to be able to support their mission in a meaningful way.
We know that cancer touches far too many lives — and when it touches a child’s, it affects entire families, communities, and futures. With this collaboration, we hope to offer more than just shoes. We hope to offer a little bit of support, love, and light — one pair at a time.
To everyone who’s purchased a pair already: thank you. You’re part of something important.
And to those who haven’t yet — there’s still time.
Let’s step forward together, for a cause that matters.
To learn more about the Children’s Cancer Foundation or to make an additional donation, visit: www.childrenscancerfoundation.com.au